Just Say No

So I arrived at the shoot location of this "Comedy Central pilot". Turns out it was someone's house--I think the guy that had concepted everything and was directing the pilot. It was a series of skits involving a 2-foot talking puppet that was nothing more than an enormous body part---that talked. I won't go into detail, cause it's irrelevant and not something I want to be attached to anyway. Several things came of this...

First, I learned to always read the script, or at the very least, find out what the shoot is going to be. I was stuck photographing garbage ALL DAY! In retrospect, I should've just left. But I try not to burn bridges and I had committed to be there and didn't want to leave them in the lurch. Either way, there wasn't a good solution.

Secondly, I met Anthony Deptula and Stephen Hale. They were a couple of the actors in the skits, that I'm guessing got roped in like I did. Anthony and I hit it off. He's from Ohio, I had just moved out from Ohio not too long ago. We chatted throughout the day, between takes and when he wasn't shooting. We exchanged numbers and have become friends over the years.

I finished up with the pilot and was glad to get out of there. I guess there are times when it's good to just say no.

Not long after this, I reconnected with Anthony. He was working on a film short called La Dentista and they needed some Mariachis. I had just booked the Mariachi Divas for a shopping center event I put together at my job at the ad agency. So since I had gotten them a paid gig, I called up Cindy Shea and asked if they'd be interested in doing this little movie. They agreed, Anthony got his Mariachis and I got a co-producer credit for helping out. I also shot some behind-the-scenes stuff at the shoot. It was fun to be on a set again.

So now I had a couple of shorts under my belt along with some good celebrity content. Over the next couple of years I did various projects...

I produced my first music video for Larry Bagby, who played Marshall Grant in Walk the Line. We shot this in one very long day, but this introduced me to my dear friend, Brad Johnson who directed this video. I did some camera work, but mostly produced and then edited it: http://www.youtube.com/watch?v=9YUQO5uoqhU

I shot a party for Lacoste that had some great celebrities there including Teri Hatcher and Nicolette Sheridan who were at the peak of Desperate Housewives. I ended up winning a Telly for this one. The top-tiered one at that: http://www.youtube.com/watch?v=QhAbIRJBFVU

I started doing fashion shows for Gen Art. And a lot of them:

Still one of my favorite edits: http://www.youtube.com/watch?v=IR_5fAnYyxs

One I shot for mark cosmetics: http://www.youtube.com/watch?v=j-O5vEE7AEY

A mix of film, fashion, music and art: http://www.youtube.com/watch?v=uFVX3ui2bI8

http://www.youtube.com/watch?v=efJIxSpDRv4

http://www.youtube.com/watch?v=vKx3Ajgoe0M

Another fave: http://www.youtube.com/watch?v=HXIphaGUNfA

And I kept doing the Costume Designers Guild Awards:

7th: http://www.youtube.com/watch?v=XhltW78O21I

8th: http://www.youtube.com/watch?v=XhltW78O21I

9th: Stripped of audio - thanks a lot stupid YouTube!

10th: http://www.youtube.com/watch?v=Jk5zyPvN22E

etc.

And I started doing videos for shopping centers. This became a great revenue source. I shot their events, I even started doing some commercials for their events that nabbed a couple of awards:

http://www.youtube.com/watch?v=UmPno6N2lEs

http://www.youtube.com/watch?v=OI3g6ipmjso

http://www.youtube.com/watch?v=tyjz2anKu1Q&feature=related

And this was good for a couple of years. The business was growing steadily each year. Corporate was paying decently. Hollywood paid poorly, but gave me the credibility I needed. To be able to walk into a shoot and tell someone in the corporate world, "I last used this mic on Sandra Bullock" for whatever reason does wonders, lightens the mood, and helped me get booked for the next gig. And it was never a lie. I was constantly able to talk about the different celebs I'd mic'd.

But it came at a price...or rather, no price. For example, I shot a party for Ludacris--the launch of his Release Therapy, who had "no budget". So I had to shoot it for free. It's sort of the attitude, if you don't want to shoot this for free, I'll find someone else who'd love to be at my party and shoot it at no charge. And so free it is...or was.

Just Say Yes

Working with the production company that puts on the Costume Designers Guild Awards led me to another company that promoted emerging talent in film, fashion, music and art where I met the fabulous Jennifer Egan. Gen Art was holding a huge "Hollywood" part in Hollywood of all places that focused on all these areas. And they needed someone to shoot it.

So Jen and I talked about what all it would entail and then budgets. I remember very clearly her saying, "Now don't laugh. And you can say no, so please don't be insulted. But our budget for this is $250. Are you still interested?"

Now keep in mind, $250 was about what I made per day at the ad agency. Maybe a little less. I honestly don't remember what I thought of that number. Was I a little disappointed that it was so low coming off of some better paying shoots? Perhaps. But this was HOLLYWOOD! And promised to be a fabulous party that would inevitably lead to me becoming super famous merely by association.

So of course I said yes.

SIDE NOTE: Here's one thing I've learned about doing business. ALWAYS SAY YES!! There is almost no down side to saying yes to a project.

- If it ends up not paying enough, hire someone cheaper to do it and deal with it. Pay them even less and still walk away with a few bones for coordinating the dang thing.

- If you don't know how to do it, figure it out after you've said yes and gotten over the initial, "What have I gotten myself into?!?"

- If it's boring, raise the rates until they find someone else or you become rich from doing the mundane.

- If you realize you should've said no for some other reason, go back and say you can't because of 'xyz'. And usually if you're honest they'll totally understand.

Now back to our regularly scheduled program...

So I went to this party and I created this video.

http://www.youtube.com/watch?v=uFVX3ui2bI8

They thought it was brilliant. And thus began my long relationship with Gen Art. I ended up shooting their fashion shows in both the fall and the spring--I think pretty much every year after that. Budgets did go up. That was good. I think I eventually got too expensive and so I started shooting for their sponsors. First "mark." cosmetics. Then the American Chemistry Council. And then Gen Art went bankrupt and that was the end of that.

But I shot LA Fashion Week, NY Fashion Week, had my videos featured numerous times on LATimes.com and made some great fashion videos during those years. Here are a few of them...

http://www.youtube.com/watch?v=vKx3Ajgoe0M

http://www.youtube.com/watch?v=efJIxSpDRv4

This is actually one of my favorites:

http://www.youtube.com/watch?v=HXIphaGUNfA

It was a 10-year retrospective of Gen Art's Fresh Faces in Fashion. I got to run around and interview a bunch of designers in LA. It was really cool.

And there are tons more. It led to working with Kaley Cuoco, Molly Sims and Maggie Gyllenhaal on some shoots. That was fun.

Simultaneously, the shopping center business started to pick up as well. And I was able to leverage what I was doing with LA Fashion Week to bill myself as a high-end videographer and thus command a higher rate from the corporate realm because of my involvement with LA Fashion Week and Gen Art. It really was working out quite well.

SIDE NOTE #2: If this is the route you want to go, shooting video particularly with a Hollywood slant, you really should straddle both worlds: corporate and entertainment. Here's what I've found...Corporate isn't always the most exciting, but it generally pays really well. And there are great contacts to be had. Hollywood will give you the credibility within corporate, but doesn't necessarily pay that well. The one helps the other in a sense. And if you can master both, you'd do really well.

And... we're back.

The biggest problem was that I wasn't having enough work coming in. And then the edits I was doing would take a while. So while the total dollar amount was great, the time I was starting to invest in some of these edits wasn't necessarily worth it. But I was still somewhat of a start up and learning the ropes. So I guess that was some what expected.

Then one day I was looking on Craigslist and trying to supplement my shopping centers and Gen Art gigs with something else. I found a "pilot for comedy central" that needed a behind the scenes videographer and a behind the scenes photographer. This was perfect!!! I was so excited that immediately I applied. The videographer position was already filled, but the photographer wasn't. I had dropped $1,000 on a 5-megapixel camera and had no real clue how to use it. So of course I said yes and I got the job.

It only paid $50 for the day, but I couldn't wait to be on the set of a real pilot. The day arrived and I made the long drive to the specified location. Little did I realize I was about to be taught a lesson in a somewhat painful way.